Doctors Are Being Cyberbullied: Why That’s Bad, and How We’re Fighting Back
I’m being cyberbullied.
On August 8th, a colleague had posted a video on Instagram for National Immunization Month, and was bombarded with nasty comments and negative fake reviews from anti-vaccine activists. She reached out to our physician group on Facebook for backup. Many of us rushed to support her on the Instagram thread. The next day, I published this post about it, denouncing the harassment and intimidation tactics used by the anti-vaxxers.
And suddenly, a gazillion nasty fake negative reviews about me have accumulated online. Eighty-seven at last count, mostly on Vitals.com, and more trickling in every day.
Before this, over a decade of practice, I’ve had fewer than 10 reviews total, and most of them “excellent, 5 stars”. While I would never retract or regret posts supporting immunization or my colleagues, it sucks to see this onslaught of “very bad, one star” reviews next to my name.
It could be worse. In researching an OpEd about anti-vaccine activists, I interviewed doctors whose offices were overwhelmed by harassing phone calls, or who were threatened with physical harm against them, their staff, even their families.
“The anti-vax machine honestly scares me, and scares many of us,” one doctor recently shared.
I’m scared as well. And with all these negative fake reviews about me already all over the internet, I had to decide whether to try to make them go away very quietly without calling more attention to myself, or fight it as a public health issue, because hate groups shouldn’t be able to cyberbully doctors.
Online harassment and intimidation is a tactic used against physicians who promote immunization, as well as other ethically charged public health measures like gun control, women’s/ LGBTQIA/ refugee/ immigrant health… and basically anything evidence-based. Online doctor review sites are complicit in this cyberbullying.
I’ve heard from so many physicians who have gone through this. Supposedly, the sites (Vitals.com, Healthgrades.com, Google.com, Yelp.com) will take fake reviews down, but it’s an onerous, time-consuming process, and it’s all on the doctor. You have to “claim” your profile (ie, prove that you’re you) and then “flag” the suspicious review, and then the site, when they feel like it, will apply some algorithm (like, IP address out of your state of licensure, or unusual clusters of reviews).
So far, I have not heard anything back from any of these sites, and my book will be released next week with all these one-star ratings up, which matters because when people Google me to see if they can trust my heart health diet and lifestyle advice, they’re going to say “WTF? No way.”
Friends and colleagues kindly offered to flood the sites with fake POSITIVE reviews. A few did, and reported back to me how incredibly easy it was. But that’s also ridiculous: What use are these sites if they can be flooded with fake negative or positive reviews? Anyone with a beef can post a low rating and say nasty things, and anyone could ask their buddy to post five stars and something glowing…Which is basically how it works.
It shouldn’t have to be like this, people. There is an epic amount of misinformation and harmful pseudoscience out there. It’s the doctor’s job and mission to sift through it, understand the clinical research, explain the practice guidelines, to tell the truth. Harassment and intimidation can scare doctors and silence their voices, which is a blow to public health, to everyone’s health.
Doctors may have reached a tipping point on this. A few weeks ago, the research journal Annals of Internal Medicine published several articles about gun violence, including a position paper on reducing firearms injuries and deaths. In response, the NRA Tweeted out:
“Someone should tell self-important anti-gun doctors to stay in their lane. Half of the articles in Annals of Internal Medicine are pushing for gun control. Most upsetting, however, the medical community seems to have consulted NO ONE but themselves.”
Well, the NRA is still under heavy media fire for that one, as thousands of doctors shared their stories about caring for victims of gun violence with the rallying hashtags #ThisIsOurLane and “ThisIsMyLane. Doctors Tweeted photos of blood-soaked clothes and hemorrhage puddles on floors, writing about six-month-olds with bullets to the brain and a mother’s screams when she learns her child is dead… Horrible stuff, and all true. The Chicago Mercy Hospital shooting a few days later further highlighted the desperate need for gun control, as well as the intrinsic role and right of medical providers to call for these measures. This doctor’s movement is becoming more organized, with its own account: @ThisIsOurLane and articles calling us to action like “Doctors Should Do More Than Heal: They Should Be Public Health Activists“.
And we may be ready to stand up and fight for all the major public health and ethically charged issues. Even the uber-academics are calling for it: Just this month, JAMA published an article describing how science is being undermined online, and physicians need to take action. This means protecting and respecting the peer-reviewed process (support quality research journals just as we support quality news outlets!), engaging in social media (get a Twitter account already!), and share our clinical experiences (in a HIPAA-compliant way, of course, just like with #ThisIsOurLane).
Colleagues brainstormed with me on how this new, larger physician movement fighting for science, facts, and the evidence-based way could be defined. Here’s for starters:
Join us. Retweet this post, or share on Facebook, with the hashtags you think are best.
Let’s get moving on this.
17 thoughts on “Doctors Are Being Cyberbullied: Why That’s Bad, and How We’re Fighting Back”
oh my goodness. Good for you for standing up. We should not allow or tolerate any form of bully. Period.
Thank you! So many health professionals have been similarly targeted, or worse, and are fed up. This post is getting a lot of traction on Twitter!!!
So sorry this is happening to you and your colleagues, Cousin Monique. What is wrong with our World? Very discouraging indeed.
Thanks Patty, that’s so thoughtful. Thanks for reading!
Love you, Honey…
I am very glad that this idea of giving your doctor a review has not caught on in South Africa yet. And I do mean yet, because I am sure it is coming. Saying that, I have had patients post defamatory and derogatory comments on facebook groups, and it drives me crazy, those (ex)patients have never had the guts to have a face to face discussion with me about their concerns; and if I knew they were just fake reviews based on my vaccine stance, I would loose my marbles! (and those are in short supply anyway!)
Thanks for your supportive comments and for reading! I hope you never have to deal w review sites either.
If harassment is happening via twitter, and the harasser repeatedly makes false statements about the natural world (e.g. about vaccine safety or harm), the @science_shield blocklist may be useful.
Good to know thanks!
You can’t pay attention to that stuff. Check the waiting room…that’s the only rating that counts.
No-one should ever be harassed for trying to help or for speaking out about an issue that has documentation to prove it exists. While I do look at reviews if I see a bunch posted close together that are either really good or really bad, I look further back to see if it is consistent over time. Too many times good people or products have gotten a bad review when they did nothing to deserve it. Hang in there and keep fighting for your patients, we know the truth.
Online reviews cheapen the practice of medicine! I had a patient call the office and threaten to leave a “horrible review” if we made her pay her bill. Um, no?! This is not McDonald’s.
Holy moly. Yes people use the review sites for blackmail, vengeance, and intimidation purposes.
I am surprised that you are all naive to this situation. Are you REALLY going to fight media distortion with. . . . . more (distorted) media?? Will more venues (Twitter, blogs, e-mails, FB) REALLY make a difference – can you fight misinformation – with – misinformation? As far as I can tell – “public health” NOW includes media. Media literacy is the new response – anything less is part of the problem. I don’t support cyberbullying – but I do accept that a large percentage of the world DOES , AND not only does it, but allows it to occur via their sites, under their name, etc. If you’d like to think about it for a moment (painful I realise) – agencies like ratemd have actually monetised this bullying: people g to these sites to post, to see the posts, to correct the posts, and to tell others about either or both!! I hope every physician reading this is aware that this same company actually sells two (monthly subscription) services to make your profile what you would be prepared to pay for. . . so, again, who’s got the problem here???
Thanks, Max, for reading, and for sharing your views.